Guest speaker David Lobaugh, founder and president of August Partners, Inc., will present current consumer study data and provide commentary on trends that include omni-channel shopping, delivery options and the future of brick-and-mortar retailing. His presentation will discuss the five drivers of retail sales, demographics and how they can mislead, “Best Customer” merchandising and the effect of brand consciousness on shopping patterns.
August Partners, Inc., is a leading market research and strategic planning company in Marietta, Ga. In addition, Lobaugh is a faculty member of the International Council of Shopping Center’s John T. Riordan School for Professional Development.
Click here to register; registration is advised but not mandatory. For information, contact Laura Hanson at the Center for Workforce Solutions at 757-822-5193 or firstname.lastname@example.org.